Exports is an important process that requires meticulous research and planning. The first step that will determine the outcome of the process is to choose the right market in which the company will operate. How is market research conducted and which are the factors that should be evaluated? Answers to the questions will be provided by Dimitris Mitrakos, founder of Yamas with his products on the shelves of Harrods & Galeries Lafayette and lecturer and co-creator of the "Beyond Exports" program of IST College.

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