Climate change and the growing public interest in the environment are expected to have a significant impact on food choices in the future. Consumers are becoming increasingly demanding and critical of the way companies operate. The percentages are comparable in Greece and abroad, in relation to the intention to buy from companies that operate in an ethical and environmentally friendly way.
Specifically, the purchase intention based on the honesty and transparency of companies for the way they operate is recorded at a rate of 74% in Greece compared to 80% in the US. At the same time, on the one hand, the consumer tries to follow a specific, healthier diet, and on the other hand, he tries to balance his choices based on his income. However, a significant portion of the public (40%) is willing to pay an even higher price for products produced with more environmentally friendly specifications and procedures.
Research shows that companies that will be able to balance close to the fine line of “want” of consumers and services offered by companies are also those who will dominate the next decade.
The 5 most environmentally friendly foods:
Green beans: Green beans produce their own nitrogen, which means that they need much less fertilizer to grow and if grown properly, they can even enrich the soil with extra nitrogen making it more fertile.
Beans: The key to a sustainable diet lies in a balanced diet. Beans are undoubtedly a rich source of vegetable protein with a long shelf life.
Broccoli: Broccoli is a rich source of nutrients and produces substances comparable to those used in insecticides so it has its own natural defense mechanism.
Onions: In the category of ecological foods are vegetables that have a strong bitter or spicy taste. To this category clearly belongs the onion whose smell and intense taste comes from the sulfur compounds that naturally protect it from germs and so there is no need to use chemicals.
Potatoes: for their cultivation they need moderate amounts of water and fertilizer, while they produce their own natural substances that protect them from diseases and insects